Commercial Voiceover Artist
A lot is riding on an advert. Get the voice wrong and even a well-written script falls flat, it either sounds too salesy, too corporate, or just a bit... off. A warm, natural British male voiceover changes that. Makes the message feel like it's coming from a real person, not a marketing department
I'm a commercial voiceover artist based in the North East of England. I work across radio, TV and digital advertising, and the thing I'm focused on is making sure your audience actually listens rather than tuning out the moment they clock it's an advert.
Radio Commercial Voiceover
Radio doesn't give you much to work with. Thirty seconds, no visuals, and an audience that's probably half-listening while they're doing something else. The voice has to do all the heavy lifting, and it needs to sound like a person, not a performance.
I've voiced radio commercials and Spotify ads across a range of sectors, from punchy retail spots to more emotional storytelling pieces, charity campaigns, and everything in between. The approach always comes from the script and the brief rather than a default delivery I fall back on. If the advert needs to be energetic and upbeat, it will be.
If it needs to be quieter and more sincere, that's what you'll get. Timing matters a lot, too. A 30-second spot that creeps to 31 is no use to anyone, and I've been doing this long enough to know the difference.
That conversational quality in my delivery tends to work particularly well for radio. It doesn't sound like someone reading at a mic. It sounds like someone is actually talking to you.
Need a voice for your next radio advert? Send over your script for a demo read.
radio and spotify ads
TV & Online Commercial Voiceovers
TV is a different challenge. The voiceover has to work alongside the visuals rather than compete with them, matching the edit, sitting in the right tonal space for the brand, not drawing attention to itself in the wrong way.
I've worked on TV commercials and brand films where the brief has ranged from warm and understated to more upbeat and direct. What works in both cases is the same thing: it has to feel like it belongs.
Online advertising brings its own pressures. Pre-roll, YouTube, social, the audience has their finger on the skip button and very little patience. The voice needs to earn attention quickly and then hold it. That's not about being louder or more energetic, it's about sounding credible and relevant from the first word.
If a campaign spans more than one format, I can adapt the read for each placement without losing the consistency of the brand voice.
The Right Commercial Voice for Your Brand
There's a reason advertising has moved away from the big, polished announcer voice. Audiences have heard it too many times and they've stopped trusting it. What tends to land better now is something warmer and more natural, a voice that sounds like it actually belongs in the real world.
My accent sits in the North East, and depending on what the brief calls for, that can be dialled up or softened. A stronger North East or Teesside character works well for campaigns where regional authenticity matters. A more neutral British read suits national or broader UK campaigns. Either way, the warmth in the delivery stays.
The voice range covers roughly 20s to 50s, which is a lot of commercial ground. I've worked on retail ads, charity campaigns, corporate promos, public awareness content and digital brand work. The sector doesn't dictate the approach — the audience does.
Listen to My Commercial Voiceover Demo
The commercial demo reel has examples across radio adverts, TV spots and digital audio. Worth a listen if you want to get a feel for the voice across different styles and tones rather than just a single read.
If you want something more specific to your project, send over a section of your script and I'll record a demo read from it. Most people find that's a quicker way to decide than going back and forth on descriptions — you'll just hear whether it works or not.
Turnaround on demo reads is fast. Usually the same day.
Studio & Recording
I record from a fully treated home studio. The setup includes a Neumann TLM103 mic, Apollo Twin interface, Beyer DT770 Pro headphones and GIK acoustic treatment — it's a proper broadcast-quality rig, not a bedroom setup with a duvet over the door.
Remote sessions work well via Source Connect, Cleanfeed or Zoom if you want to direct in real time. Self-directed work is just as straightforward: send a thorough brief and you'll get clean, broadcast-ready audio back without needing to sit in on the session. I can also travel to studios in London, Manchester or Newcastle when the project needs it.
Commercial Voiceover Rates & Booking
Rates depend on usage, territory, duration and format, so there's no single figure that covers every project. I'm happy to talk through the details and put a quote together that reflects what you're actually making.
If you're coming through a production company or agency, I'm used to working that way. If you're coming direct, the process is just as easy.
Ready to Record Your Commercial?
If the script's ready, send it over and I'll come back with a demo read. If you're still in the early stages, a quick call works just as well — usually the fastest way to work out whether the voice is right for what you're making.
Get in touch via the contact form, drop me an email, or book a call at a time that suits. You'll hear back the same day.
